Allan Maman founded Glowless and developed a proprietary transdermal patch that delivered a blend of natural antioxidants directly into the bloodstream to help the liver break down acetaldehyde.

A product built for nights out had no nights out to work with. The pandemic shut down social life overnight — orders dried up, shipments stalled, and Glowless was left on life support.

Kelsey Landforce acquired the brand in 2021 — not as a business opportunity, but as a personal mission. She updated the formula, refreshed the brand, and brought the kind of lived-in credibility that no amount of marketing can manufacture.

Kelsey posted a simple, unfiltered video showing her own before-and-after experience with Glowless. The video went viral, reaching an entirely new audience and putting Glowless on the map.

Momentum called for a visual upgrade. Kelsey overhauled the packaging and brand identity to better reflect the quality of what's inside — clean, modern, and confident.

In December 2025, Glowless launched its 6-pack on Revolve, one of the world's largest online fashion and lifestyle retailers — placing the patch alongside the most sought-after wellness brands on the market.

In 2026, Glowless added Anthropologie to its growing list of retail partners — bringing the patch to a lifestyle-forward audience that values products that are thoughtful, effective, and genuinely different.